Brian Sichi


Brian’s diverse background and history of client service helps him lead our team and turn customer ideas into real-world results. He brings more than 25 years of experience leading teams and providing organizations with innovative solutions to enable operational improvements and growth. Prior to becoming CEO of Magnetic Mobile, Brian led client-facing teams at KPMG Australia, Deloitte, Capgemini, and Ernst & Young, where he collaborated with clients to strategize, innovate, and implement their visions for the future including use of AR, VR, and other emerging technology tools. Brian earned his MBA in strategy, innovation, and marketing from Kellogg Graduate School of Management enhancing his ability to translate bold ideas into strategic business results. 



Lisa brings a rich background in sales and commercial leadership. She’s been leading dynamic teams who drive proven results for over 20 years. Prior to becoming VP of Sales for Magnetic Mobile, Lisa served as the Strategic Engagement Principal for a new-to-the-world measurement tool at Numerator. She has led client-focused sales teams at Claritas & Catalina—where her deep understanding of her client’s goals resulted in data-backed success—and spent over a decade at P&G as a brand marketer & marketing leader.

Paul Militello


Paul brings a wealth of information technology experience spanning close to 20 years in the industry. Prior to being Vice President of IT for Magnetic Mobile, Paul served as General Manager of the company’s general operations. He was the Software Development Manager and Technical Lead for 10 years, leading teams that built web service platforms and mobile client applications for workflow management systems. He has been a driving force in increasing the operational scale Magnetic Mobile, while continually pushing the team to innovate. Paul’s most powerful contribution to the team is his ability to take complex business problems and distill them into simple steps that lead to an elegant solution.



Jessi has been working in digital technologies for over 20 years. She manages digital property strategy for billion-dollar retailers including campaign management, UX/UI design, and digital brand engagement. Since coming to Magnetic, she has overseen our design and content teams, driving digital strategy for both the company and our clients. She is also an expert in the field of web accessibility. Today, she leads our customer and product experience and is a strong voice for the customer in all our work.



Steve has been working in marketing, project and product management for the last seven years. Steve is a registered Professional Scrum Master and specializes in leading the Agile development workflow process at Magnetic Mobile. Steve’s previous work history includes: international product management, quality assurance, and product support. With years of project management experience and an attention to detail, Steve brings focused attention to our product offerings and superior customer experience to our clients.



Cory oversees the delivery of our technical and creative offerings from initial concept to final deployment and beyond. She utilizes Agile best practices to execute our clients’ product roadmaps and exceed their expectations. Cory has more than 10 years of experience leading cross-functional teams in fast-paced, high-output environments. Her background also includes leadership roles in marketing strategy, creative content development, and copywriting for promotional channels. Cory works closely with our clients, ensuring that they’re consistently thrilled with the quality of our products and the caliber of our customer service.



Beck Besecker is a co-founder and board member of Magnetic Mobile. Prior to co-founding Magnetic and sister company Marxent in 2011, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target Stores and Tesco. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network. He currently serves on the board of InStream Global.



Barry Besecker is a co-founder and board member of Magnetic Mobile. Prior to co-founding Magnetic and sister company Marxent in 2011, Barry developed groundbreaking new retail technology for Copient, that was acquired by NCR in 2003. He then spent 10 years building software and architecting web platforms for major brands such as Pfizer, Exxon Mobil and Miller Coors, leading the digital marketing practice as a VP at an Ohio-based software development firm. Barry is an accomplished martial arts practitioner and holds a brown belt in Jiu-Jitsu.

Interested in joining the Magnetic team?

If you love working with immersive technologies like responsive web design and custom mobile app development, then you’ll fit right in at Magnetic.